Insights & News
Explore our latest thinking on CX, PX, journey mapping, and AI-powered transformation.
My Partnerships With The Swedes
I’m not sure if it’s my Swedish heritage, my penchant for Scandinavian design, or my love of long summer days — but as I mentioned
How Customer Experience Impacts Your Bottom Line
I recently received a rather depressing phone call. My friend, the head of customer experience at a large manufacturing firm, had been laid off along
UX for Good 2014: Harnessing Emotion to Prevent Genocide
Have you ever visited a Holocaust museum or genocide memorial? What did you experience? And how did you feel after you left? UX for Good
Customer Experience Drives Loyalty
Over the last several years, customer experience has become a buzzword in companies around the globe. But why should marketers care about customer experience? Why
Customer Experience & Brand
Your brand is more than a logo and a set of visual design guidelines. It’s a beacon that should set the tone for every internal
What’s Next for Kerry Bodine?
In December I made the difficult decision to leave Forrester Research. I’m incredibly grateful for the opportunities that Forrester has afforded me since I first
