Partner Experience
Transforming partners from afterthought to advantage
Trusted by leaders at:
UPCOMING WEBINAR
Your Partner Experience: Growth Accelerator or Afterthought?
In this session, Kerry Bodine and Jeff Ballard introduce the key to accelerating ecosystem growth: Partner Experience (PX), rooted in a simple but powerful concept – customer first, partner next.
Transform your partner ecosystem into a predictable, scalable, and customer-driven revenue engine.
Partner performance you can rely on. At Bodine&Co, we offer you:
Structure
A Unified, Repeatable System for Partner Success
Eliminate ad-hoc partnering, replace intuition with process, & create internal alignment the entire company can operate on
Transparency
Clear Line-of-Sight Into Partner Activities & Value
Gain clarity – not guesswork – about partner strength, partner impact, and partner potential
Predictability
Forecastable Ecosystem Performance
Build reliable forecasting and reporting mechanisms that convert partner activity into predictable, defensible revenue projections
Our PX Services
PX Diagnostic
Identify, align, and prioritize areas of improvement to accelerate growth
What We Do
Quick-start, 30-day engagement to review your partner program, uncover friction points, and assess alignment with your go-to-market motions.
What You Get
A holistic view of your partner experience — where it’s working, where it’s creating friction, and what matters most to fix now. Clear, prioritized action plan to align your teams, remove barriers, and create the conditions for stronger partner relationships and sustainable growth.
Key Deliverables
• PX Scorecard — Assessment across five growth vectors
• Working session — Review analysis & prioritize initiatives
• PX Action Plan — Prioritized road map for accelerating partner growth
PX Accelerator
Fast-track your PX game plan and execution. Redesign your program for what’s next.
What We Do
A full-service, program-level engagement that reimagines your program with customer first, partner next™ approach to drive your ecosystem goals. We audit your current program, map the partner development journey, analyze feedback, benchmark against best practices and develop a detailed plan of action.
What You Get
A redesigned, experience-centered partner program and a clear plan to operationalize it. A stronger foundation, sharper priorities, and the guidance your team needs to deliver better results across your ecosystem.
Key Deliverables
Program review, PX GTM assessment, CX Assessment, PX System stress test, tailored PX roadmap, PX coaching, and partner team enablement.
Partner Market Assessment
Understand what drives partner success — and where to focus next
What We Do
Evaluate the health of your partners and their partnership with you. Assess based on key success criteria aligned with your GTM strategy to identify key strengths and weaknesses for each partner, as well as a roll up of what makes for a successful partner.
What You Get
Uniform view into what your partners need to be successful. Individual partner assessments, skill gap analysis, and actionable insights to guide tiering, investment, and enablement strategies — so you can double down on your highest-potential partners and develop the rest with intention.
Key Deliverables
PX Report Card, individual Partner Market Assessments, results review & prioritization session, PX action plan, partner interviews.
Fractional Partner Lead
Fast-track your PX game plan and execution. Redesign your program for what’s next.
What We Do
Embed an experienced partner leader into your organization to own the orchestration of your partner ecosystem. We align your partner strategy, program design, and go-to-market motions to your specific growth goals, closing gaps across sales, marketing, product, and operations.
What You Get
Clear ownership and momentum for your partner program — without adding full-time headcount. A more consistent, low-friction partner experience, stronger internal alignment, and a focused path to predictable, scalable partner-driven revenue.
Key Deliverables
• Partner Operating Model — Roles, responsibilities, governance, and decision-making that’s right for your partner ecosystem
• PX Playbook — An end-to-end partner journey, engagement standards, and core processes
• Partner Growth Plan — Prioritized initiatives, KPIs, and operating rhythm to drive and track partner performance
Meet the Experts
Jeff Ballard
Partner ecosystem leader. GTM strategist.
Tiki bar fanatic.
Jeff helps technology vendors design and accelerate high performing partner ecosystems by putting customer value and the partner experience at the center of growth. Hailing from tech giants like IBM and Symantec — and propelling the startups that would like to join them, Jeff has crafted deep expertise in: partner program design/development and joint go-to-market strategies, reducing friction, improving alignment, and empowering partners to ramp faster, sell more, and stay engaged, and translating ecosystem complexity into clear, actionable strategies that drive measurable results.
Kerry Bodine
Founder & CEO | Bodine&Co
Kerry Bodine is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business and CEO of Bodine & Co., a consulting firm that blends human-centered design with practical AI strategy. She helps organizations adapt, innovate, and see change as an opportunity to deepen the value they provide to customers and partners. Her ideas have appeared in The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today.
Start Exploring For Free
Webinar
Watch the replay of Jeff Ballard and Kerry Bodine's webinar "AI-Powered Partner Experience: From Friction to Force Multiplier."
Consultation
Get personalized insight from Jeff Ballard on strengthening your partner experience in a 45-min free consultation.
Design a partner ecosystem that drives mutual success.
Get started with a short consultation — we’ll help you determine the right path forward.
