Insights & News
Explore our latest thinking on CX, PX, journey mapping, and AI-powered transformation.

Designing AI Collaboration for How We Actually Work: Together
I’m going to admit something: I’m super impatient when it comes to prompting. I want refined, substantive responses from AI, and I also just want

This Valkyrie Cat Deserves a Better AI User Experience
Sharing this Facebook post because: a) I love the Library of Congress, b) I love cats, and c) I particularly love cats in ridiculous costumes.

Leading into AI: How We Think About What’s OK (And What’s Not)
At Bodine & Co. — and, I’m guessing, at your organization — there’s real excitement about AI and how it can help us improve customer

Leading into AI: A Human-First Journey Toward AI Fluency
Leading into AI: A human-first journey toward AI fluency. This is a series of posts in which I’ll share our journey of building AI fluency

The AI Takeover of This Year’s Super Bowl Ads
Move over beer and pickup trucks. At Super Bowl LX, AI became the breakout star of the ad breaks. According to early analysis from Adweek,

Bodine & Co. Accelerates Partner Revenue with New PX Practice
PR Newswire — Dec 2025 Bodine & Co. has launched a new Partner Experience (PX) practice, designed to help partners accelerate revenue through more effective

Customer Engagement: From Core Competencies To Business Outcomes
Pop quiz! What does it take to deliver effective, coordinated cross-channel experiences in today’s business landscape? If you answered “data,” you’re not alone. In a

Virtual Journey Mapping Bootcamp: May 2022
Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for

Catch Up On Our Most-Read (And Must-Read!) Posts From The Past Year
Every year I look back to see what blog content our readers have been most drawn to over the past year. It’s always interesting to

Reimagining CX To Drive Real Human Connection
Recently, I was emailing with an online retailer about an item I wanted to return, and the message in their email footer struck me: “Please