Insights & News
Explore our latest thinking on CX, PX, journey mapping, and AI-powered transformation.
Leading into AI: A Human-First Journey Toward AI Fluency
Leading into AI: A human-first journey toward AI fluency. This is a series of posts in which I’ll share our journey of building AI fluency
The AI Takeover of This Year’s Super Bowl Ads
Move over beer and pickup trucks. At Super Bowl LX, AI became the breakout star of the ad breaks. According to early analysis from Adweek,
Bodine & Co. Accelerates Partner Revenue with New PX Practice
PR Newswire — Dec 2025 Bodine & Co. has launched a new Partner Experience (PX) practice, designed to help partners accelerate revenue through more effective
Customer Engagement: From Core Competencies To Business Outcomes
Pop quiz! What does it take to deliver effective, coordinated cross-channel experiences in today’s business landscape? If you answered “data,” you’re not alone. In a
Virtual Journey Mapping Bootcamp: May 2022
Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for
Catch Up On Our Most-Read (And Must-Read!) Posts From The Past Year
Every year I look back to see what blog content our readers have been most drawn to over the past year. It’s always interesting to
Reimagining CX To Drive Real Human Connection
Recently, I was emailing with an online retailer about an item I wanted to return, and the message in their email footer struck me: “Please
Customer Experience: How To Get On The Superhighway To Business Success
Here’s how I define customer experience: It’s your customers’ thoughts, emotions, and perceptions about their interactions with your organization. These words — thoughts, emotions, perceptions —
The Happiest Employees of 2021 — And Their Connections to Customers
As I looked at Comparably’s recent ranking of the 100 companies with the happiest employees in 2021, something struck me: In one way or another,
A CX Day Offer To Boost Your Journey Mapping Outcomes
Happy Customer Experience Day! I hope you and your colleagues are joining one of the many CX Day celebrations around the world. In honor of all
