Insights & News
Explore our latest thinking on CX, PX, journey mapping, and AI-powered transformation.
Designing AI for Humans: What the Data Say Organizations Are Getting Wrong
Imagine a company announcing its new AI-powered customer experience initiative. The exchange with its customers goes something like this: Company: “Our intentions are honorable. We
Designing AI Collaboration for How We Actually Work: Together
I’m going to admit something: I’m super impatient when it comes to prompting. I want refined, substantive responses from AI, and I also just want
This Valkyrie Cat Deserves a Better AI User Experience
Sharing this Facebook post because: a) I love the Library of Congress, b) I love cats, and c) I particularly love cats in ridiculous costumes.
Leading into AI: How We Think About What’s OK (And What’s Not)
At Bodine & Co. — and, I’m guessing, at your organization — there’s real excitement about AI and how it can help us improve customer
Leading into AI: A Human-First Journey Toward AI Fluency
Leading into AI: A human-first journey toward AI fluency. This is a series of posts in which I’ll share our journey of building AI fluency
The AI Takeover of This Year’s Super Bowl Ads
Move over beer and pickup trucks. At Super Bowl LX, AI became the breakout star of the ad breaks. According to early analysis from Adweek,
Bodine & Co. Accelerates Partner Revenue with New PX Practice
PR Newswire — Dec 2025 Bodine & Co. has launched a new Partner Experience (PX) practice, designed to help partners accelerate revenue through more effective
Customer Engagement: From Core Competencies To Business Outcomes
Pop quiz! What does it take to deliver effective, coordinated cross-channel experiences in today’s business landscape? If you answered “data,” you’re not alone. In a
Virtual Journey Mapping Bootcamp: May 2022
Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for
Catch Up On Our Most-Read (And Must-Read!) Posts From The Past Year
Every year I look back to see what blog content our readers have been most drawn to over the past year. It’s always interesting to
