Insights & News
Explore our latest thinking on CX, PX, journey mapping, and AI-powered transformation.
We’ve Launched! (A New Website)
At Kerry Bodine & Co., we’re ushering in 2017 with a bang! I’m thrilled to announce the following updates: Website! If you’re reading this post,
Our 2017 Journey Mapping Workshop Schedule
I’m thrilled to announce our 2017 lineup of open enrollment workshops. Customer journey mapping workshops February 21 & 22 in San Diego May 9 &
Do Customer Journeys Drive Your Content Strategy?
This journey map for the Exploratorium, a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design
10 Steps To Mapping Your Current Customer Journey
Of the four types of customer journey maps, the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to
3 Steps To Better Customer Research
In a recent post, I talked about the trade-offs between quantitative and qualitative research. Here’s a quick summary: Neither is better than the other. Rather,
Long Live The Service Design Agency
For decades, designers have lamented that the business world didn’t understand or respect design. We howled didn’t have “a seat at the table.” We wondered
The Trade-offs Between Quant & Qual Customer Research
A hammer is the perfect tool for pounding nails into a 2×4, but would be terrible at cutting it in half. A basic handsaw would
Customer Journey Mapping workshop in November 2016!
Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! I’m thrilled to announce our next open enrollment workshop: November 2, 9:00 –
Are Journey Maps Dangerous?
Journey maps help you take a more holistic view of what your customers experience as they do business with your organization. But just how holistic
WEBINAR: How To Get The Most Out Of Your Most Important Customers
You likely wouldn’t treat a complete stranger the same as your best friend. So why do brands continue to treat their Members, their known customers,
